1ClickImpact Powers Think Good Foundation's Mission 100 Crore in India
Every food tree you fund in India now goes into a Kesar mango orchard on a smallholder farmer's own land in Andhra Pradesh. 8,000 trees planted, the first harvests already paying, and 15,000 more saplings due in August 2026.
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Kesar mango orchards on smallholder farms in Sri Sathya Sai District, Andhra Pradesh. Trees that hold the soil, feed a family and pay them every season.
Food trees from $0.60, with live planting sessions included.
Most tree planting stops at the planting. A sapling goes in the ground, a photo is taken, and whether it is alive in five years is somebody else's problem. The reliable fix is uncomfortable in its simplicity: give the person nearest the tree a reason to want it alive.
The short version
- Every food tree funded through 1ClickImpact in India now goes into a Kesar mango orchard on a smallholder farmer's own land in Sri Sathya Sai District, Andhra Pradesh.
- The work is delivered by Think Good Foundation through Mission 100 Crore, its national programme to plant a billion trees across India.
- 8,000 trees are already in the ground with 15+ farmer families, and the 2024 orchards are fruiting and paying.
- A further 15,000 saplings are planned for August 2026, taking the programme to 23,000 trees.
- Food trees start at $0.60 each, and every one comes with access to a live planting session.
That is what drew us to Think Good Foundation. 1ClickImpact now funds their Kesar Mango Plantation Programme in Sri Sathya Sai District, Andhra Pradesh, delivered through Mission 100 Crore, their national programme working towards a billion trees planted across India.
These are not saplings dropped on public land. Each grafted Kesar mango goes onto a smallholder farmer's own plot, with drip irrigation run to the root zone, and the harvest belongs to that family. Eight thousand trees are in the ground. The first ones are fruiting.
Why a fruit tree beats a plain tree here
A forestry sapling on a smallholding is a cost. It takes water, it takes space, and it returns nothing the family can eat or sell. When the dry season is hard and the choice is between watering a tree and watering a crop, the tree loses. That is not negligence, it is arithmetic.
A Kesar mango changes the arithmetic. Kesar is one of India's premium mango varieties, and a grafted, drip-irrigated tree starts fruiting within a few years rather than the decade a seed-grown tree takes. From that point on the tree is an income-producing asset the family owns. Nobody needs to be persuaded to look after it.
It pays the household
The harvest is income the farming family keeps, season after season, from land that was producing very little before.
It survives the dry months
Drip irrigation puts water at the root zone instead of across the field, which is what carries a young tree through the hardest part of the year.
It stays in the ground
An orchard is a decades-long asset. Survival rate is the number that actually decides whether tree planting works, and ownership is what protects it.
How the programme actually runs
Think Good Foundation works directly on the ground with the farmers, rather than subcontracting the planting and hoping. Four things happen, in this order.
- 01
Start with the farmer, not the land
The programme is built around a base of 15+ smallholder farmer partners, chosen so the trees and their harvests go to rural families rather than large estates. The orchard sits on the farmer's own plot, so the asset stays with the household.
- 02
Plant grafted Kesar saplings
Grafted Kesar mango saplings are prepared and planted on each plot by the team on the ground. Grafting matters: a grafted tree fruits years earlier than one grown from seed, and it fruits true to the parent variety.
- 03
Run drip irrigation to every root zone
Drip lines deliver water straight to the roots instead of flooding the field. In a district where the dry months decide whether a young tree lives, that is the difference between a sapling and an orchard, and it uses a fraction of the water.
- 04
Then step back and let it pay
Kesar is one of India's premium mango varieties. Once the trees mature, the harvest is income the family keeps, season after season, from land that was producing very little before.
Food trees come with live planting sessions. This is the part people underestimate. You can watch your trees going into the ground rather than reading a summary afterwards, which turns a line item on an invoice into something a customer will actually remember.
8,000 trees down, 15,000 to go
Kesar mango trees planted
smallholder farmer partners
more saplings due August 2026
trees the programme is heading for
Live counts are tracked on the Kesar Mango Plantation Programme page, with the map, GPS location and photos from the field.
- 2024
The first 5,000
Think Good Foundation plants the first 5,000 Kesar mango saplings with smallholder farmers across Sri Sathya Sai District, Andhra Pradesh.
- 2024 to 2026
Grown to 8,000
The programme expands to 8,000 trees, adding farmer families and extending drip irrigation across the new plots.
- 2026
The first harvests
Two years on, the 2024 trees are bearing fruit and the participating farmers are earning a real income from their first Kesar harvests.
- Aug 2026
Another 15,000
A further 15,000 saplings are planned, nearly tripling the programme to 23,000 trees and bringing more farmers in on the same drip-irrigated model.
Who Think Good Foundation are
Think Good Foundation is a Section 8 nonprofit registered under India's Companies Act 2013, based in New Delhi and founded by Amit Bhatnagar. Trees are one part of what they do. The rest is education, women's livelihoods, vision care and menstrual health, run by the same people in the same communities.
“Goodness multiplies. When we think good, we do good, and the world becomes better.”
projects completed
on-ground volunteers
lives impacted
partner organisations
What else they run
Mission 100 Crore Tree
Nationwide reforestation and fruit-tree planting.
EducateHer
Skill development training for girls and women.
Green Celebrations
Birthdays and milestones marked by planting a tree.
Made by Her
Livelihood work for women in low-income households.
Good Vision India
Eye care and vision access where it is scarce.
Her Health
Menstrual health and hygiene programmes.
Why this matters for a tree programme: an organisation already embedded in these villages for education and health work is an organisation that will still be there when the orchard needs pruning in year four.
Mission 100 Crore: a billion trees across India
“100 crore” is one billion. That is the number Mission 100 Crore is working towards: a billion trees planted across India, led by founder and director Rajeev Kumar with co-founder Avadhut Vasant Jadhav, and delivered through planting drives, school programmes and farmer livelihood projects.
Their stated vision is a future where every Indian citizen is an active steward of the environment, and the farmer livelihood strand is where that gets practical. Alongside Kesar mango they plant amla, ber and Thai apple, across states including Andhra Pradesh, Rajasthan and Maharashtra.
Species they plant
Where they work
Registered in India with CSR (CSR00028312), 80G and 12A certifications and NITI Aayog registration, which matters if you need the paperwork to hold up in a CSR or ESG report.
Plant these trees from your own product
Food trees are a parameter on the same endpoint you already use to plant regular trees. Set category to food and the tree becomes a fruit tree in a livelihood programme, with live planting session access attached.
curl --location 'https://api.1clickimpact.com/v1/plant_tree' \
--header 'Content-Type: application/json' \
--header 'x-api-key: YOUR_API_KEY' \
--data '{
"amount": 5,
"category": "food",
"customer_email": "arjun@example.com",
"customer_name": "Arjun"
}'Five Kesar mango trees, credited to Arjun, who gets his own certificate and a live tracking page. Drop customer_email if the impact belongs to your company rather than a customer.
Plant Trees API
One REST endpoint, free to call. You pay per tree, never for API access, and the sandbox is free too.
Read the API docsShopify and Zapier
Plant per order, per product, or on any Zapier trigger you already use. No code, and the Shopify app is always free.
See integrationsLive planting sessions
Food trees include access to sessions where you watch the planting happen, plus GPS-tagged proof and certificates.
Explore featuresWhere food trees fit particularly well
Food and grocery brands. A food tree per order connects what you sell to a family that grows food. The story writes itself on the thank-you page.
Businesses selling into India. Fund trees in the market your revenue comes from, on land owned by the families who tend them.
Employee and customer milestones. Birthdays, work anniversaries, referrals, renewals. Think Good Foundation runs a whole programme on exactly this idea.
CSR and ESG reporting. Think Good Foundation is a Section 8 nonprofit with CSR, 80G and 12A registrations, and every tree you fund comes back as a verifiable record through our API.
Put five mango trees on a farmer's land
Grafted, drip-irrigated and planted on a smallholding in Andhra Pradesh, with a live planting session so you can watch it happen. You can send the same planting to someone else as a gift.
Frequently asked questions
Who is Think Good Foundation?+
Think Good Foundation is a Section 8 nonprofit registered under India's Companies Act 2013, based in New Delhi and founded by Amit Bhatnagar. Alongside tree planting it runs education, women's livelihood, vision care and menstrual health programmes, and reports 425+ completed projects, 3,500+ on-ground volunteers and more than 350,000 lives impacted.
What is Mission 100 Crore?+
Mission 100 Crore Tree is Think Good Foundation's national programme working towards a billion trees planted across India, led by founder and director Rajeev Kumar with co-founder Avadhut Vasant Jadhav. It runs planting drives, school programmes and farmer livelihood projects across states including Andhra Pradesh, Rajasthan and Maharashtra, planting species such as Kesar mango, amla, ber and Thai apple.
Where exactly are the trees planted?+
In Sri Sathya Sai District, Andhra Pradesh, India, on the plots of smallholder farmers who are part of the programme. The project page carries the map, GPS location, photos and live progress against the 23,000 tree goal.
Why Kesar mango rather than a plain forestry tree?+
Because a fruit tree pays the family that looks after it. Kesar is a premium Indian mango variety, and a grafted, drip-irrigated tree starts fruiting within a few years. That gives the farmer a direct reason to keep the tree alive for decades, which is the single biggest factor in whether planted trees survive.
How much does a food tree cost?+
Food trees start at $0.60 each, compared to $0.40 for a standard reforestation tree. There is no monthly platform fee and no minimum. The higher price covers the grafted sapling, planting, drip irrigation and the follow-up that a fruit orchard needs.
What are the live planting sessions?+
Food trees include access to live planting sessions, where you can watch your contribution actually going into the ground rather than reading about it afterwards. It is the difference between a receipt and proof.
Can I plant these automatically from my store or app?+
Yes. Send a POST to /v1/plant_tree with an amount and "category": "food". If you would rather not write code, the Shopify app and the Zapier integration fire the same action per order, per product, or on any trigger you already use.
Do my customers get proof?+
If you pass a customer_email, that customer gets their own impact certificate and a live tracking page showing what was planted on their behalf and where. You can read the same totals back through the impact and records endpoints for your own reporting.
Learn more about the work
Think Good Foundation publishes its programmes and field updates at thinkgoodfoundation.org, and the tree programme has its own home at mission100crore.com. On our side, the Kesar Mango Plantation Programme page tracks how many trees have been funded through 1ClickImpact so far, with the map and photos from the orchards.